O BOTICÁRIO

O Boticário – Brazilian Beauty, Skincare, and Fragrance Brand

O Boticário is a Brazilian beauty and cosmetics brand founded in 1977 in Curitiba. It is one of the largest cosmetics franchises in the world, with thousands of stores across Brazil and a growing international presence. The brand offers perfumes, skincare, haircare, and makeup products, often inspired by natural ingredients and innovative formulations. Known for its sustainability initiatives, O Boticário invests in eco-friendly packaging and cruelty-free production. It blends science and nature to create high-quality products for men and women. With a strong emphasis on customer experience and affordability, O Boticário has become a trusted name in beauty for millions.